Photo of Deanna


Product Designer
Lively, 2019 - current
  • First designer at a Y-Combinator-backed startup in healthcare and fintech
Senior Product Designer
Financial Data Platform
Intuit, 2015 - current
  • Creates secure cross-product (TurboTax, QuickBooks, Mint) authentication and data import experiences for web and mobile
  • Collaborates with product managers, engineers, backend architects, researchers and financial institutions to deliver robust prototypes, detailed spec and scalable experiences
  • Works across design systems and contributed components to the Intuit Design System
  • Designed feature that increased market coverage of UK/AU banks by 30%+ in QuickBooks
  • Improved 1099 and W-2 data import experiences in TurboTax and Intuit Tax Online, enhancing import success rate and data quality
Design Lead
Ember, 2015 - 2016
  • Crafted end-to-end experience, brand, and voice and tone for a competitive esports team
  • Produced brand guidelines, websites, and visual assets garnering a following of 4,000+ fans
  • Ember secured $2m in seed funding
Fyzzed, 2008 - 2014
  • Started a small online business selling personally-designed apparel and accessories
  • Engaged and coordinated events with our community of 10,000+ followers internationally
  • Fundraised $700+ for UNICEF, Doctors without Borders and Chrome for a Cause
  • Drove 200%+ profit increase by releasing a site and other customer experience improvements


UCLA • B.S. Psychobiology 2015
Stanford University • Continuing studies 2017


MAC & CHEESE Collective: Designer
December 2017 - current
  • Designs brand, marketing materials and production graphics for a SF-based music collective
  • Hosts shows featuring indie artists and local music producers, with proceeds going to charity
Spark Program: Volunteer Mentor
March 2018 - May 2018
  • Mentored 2 middle-school students on design methodology, tools and rapid prototyping
  • Students brainstormed features for a food recommendation app, ran user research and wireframed screens that culminated in a mobile app prototype
Building Alexa Skills
  • Created two Alexa skills - Pro Workout & Product Design Challenge

Skills & tools

  • Sketch
  • Adobe
  • Figma
  • Axure
  • Invision
  • Principle
  • Zeplin
  • Abstract

Let's collaborate.